Sales company Makro in a 4th December 2019 release has said that shoppers at its 22 South African outlets and online store can now experience instant customer care and service as the company Makro integrates WhatsApp for better customers care by connecting with them directly via WhatsApp.
Kerry Ho, Makro’s head of digital marketing said “Customers can now access the information they want, when they want it, without having to endure a lengthy phone call or escalate potential queries,” He continued “This bold step towards the future of customer service ensures customers have the best experience on their own terms. The addition and implementation of exciting functions in WhatsApp align with Makro’s mission to help our customers fulfill their aspirations of living better lives, running better businesses, and saving them time and money.”
Available features in Makro’s chat include tracking orders, viewing current catalogs, accessing a digital store card, locating nearby stores, and having frequently asked questions (FAQs) instantly answered.
Feersum Engine, a development that aims to connect brands with their consumers on the device of their choice. This company also supported the development of Makro Intelligent Assistant as their function will definitely help serve Makro’s purpose well.
Feersum’s human-centered approach means that they’re constantly finding ways to improve the Makro user experience and will keep adding features to its chat service on WhatsApp.
As companies seek to deliver the best customer care support system for their customer base, brilliant innovation will keep being put in place so as to create a successful brand.
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