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Branding

Learn the skills of branding your products or service

Brand Mistakes And How Not To Enter A New Market

Brand Mistakes And How Not To Enter A New Market.

Going into a new market is no small feat. Regardless of your industry, you’ll be faced with the challenge of uniformly sequencing every aspect of your business in order to really conquer the market. The last thing you’ll want to do is to ruin your grand entrance with an embarrassing …

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How to Build a Successful Brand in Nigeria

How to Build a Successful Brand in Nigeria

Growing in today’s Nigerian business environment can be hard; frustrating in fact. But all the same, if you must achieve sustainable growth, you must do it right. Here, I share some globally accepted principles on how to build a successful brand in Nigeria and globally. The Nigerian business landscape has …

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